At this stage Dan’s environmental interests were still operating in conjunction with his day job as the owner of a music production company. Fullview Productions Ltd. pioneered the marketing of pre-released music to the advertising industry for use in commercials. Fullview collaborated on seven Guinness commercials, a global Adidas campaign with Kirsty McColl and the co-branding of a L’Oreal hair gel with Virgin Records. The epic 90 second multi award winning Blackcurrant Tango commercial (titled ‘St George’) generated a big hit for Felix in 1996, with a special remix of his 1992 number one ‘Don’t You Want Me’, courtesy of BMG’s Deconstruction Records, featuring the Blackcurrant Tango logo on its packaging. (David Pullan, Deconstruction’s then marketing director, continues to be Dan’s business partner). But despite Fullview Productions’ success, Dan was even more excited by the idea of protecting the environment by planting trees. A lot of trees, as it turned out.